So what does this mean for businesses that have not fully converted to sustainable packaging yet? It means that even though businesses may not have time to find the right packaging that meets company goals, environmental regulations, and consumer demands simultaneously, leaning toward sustainability is inevitable. Here are a few key points to be aware of when thinking about choosing more sustainable packaging:
Packaging is a visceral experience, and as our culture becomes continuously more visual, it feeds more than our desire for something to simply be a container. Our packaging has to mean as much as the product inside of it. Whether it has an aesthetic or ecological meaning, we want our packaging to be a reflection of us. There is a reason why brands rely on them so much. Without the right packaging, people will walk right by you, or even worse, not like you.
Nearly every client asks us how to build the best box ever made. I’ll tell you. Apply consumer and influencer insights to create a sense of wonder. Why?
When we review performance stats with our clients and brands, we found a commonality among the most successful ones, and it has a lot to do with humanity and our world today. Sounds huge, but it’s manageable, let me explain.