We ran surveyed 2,000 US-based influencers in May 2018 to uncover what influencers really want from the marketers they’re working with and all of those boxes they’re receiving.
First some context:
Over 50% of influencers receive 1-6 boxes weekly
Only 47% rate it as a “good” experience.
What Influencers Really Want:
• Creative respect
• Feel special
• Be invited in
• A VIP communication loop
• IG-Friendly packaging
• Paid marketing support
• To get paid. Real money. On time.
• Key dates for the product launch or availability
• Let them know when the box is arriving
• Brand story and origin
• The story behind the product/s, the design, purpose, ingredients and origin story
• A sincere thank you
• Photography gear (micro)
• Extra kits to give way to their audience (micro)
• Help to grow their audience
• A handwritten note, something that makes them feel special
Proprietary Vivabox research of 2,000 micro and macro influencers in the US, May 2018