5 Retail Trends You Can Actually Activate for 2019

packaging, brand, retailRachael ShayneJanuary 8, 2019trends, retail, brand, brand strategy, experiential, retail experience

Know Your Customer: Developing Personas for Packaging Strategy

When thinking about brand development and the multiple personas you must nurture, packaging becomes a primary touchpoint. Outside of the actual product, the package is the most tangible branding tool a business has, and these personalities can have a significant impact on your design strategy.

packaging, brandRachael ShayneDecember 22, 2018CX, Persona, Marketing

The Touchpoint that Matters More than Most: Storytelling with Packaging

Not only does your packaging carry a product, but it also delivers an experience, and when it is done right, it can be a great experience. It’s not just a means to an end anymore, it is part of a unique customer narrative that is part of the full marketing and customer experience strategies.

packaging, brandRachael ShayneNovember 26, 2018custom packaging, CX, brand strategy

The Rising Appeal of Sustainable Packaging: A Win-Win for Businesses.

So what does this mean for businesses that have not fully converted to sustainable packaging yet? It means that even though businesses may not have time to find the right packaging that meets company goals, environmental regulations, and consumer demands simultaneously, leaning toward sustainability is inevitable. Here are a few key points to be aware of when thinking about choosing more sustainable packaging:

packagingRachael ShayneOctober 23, 2018packaging, eco, recyclable, sustainable

In our Digital World, Your Packaging May be the Only Physical Connection You Have with Your Consumers. Three Ways to Make Sure it Counts.

Packaging is a visceral experience, and as our culture becomes continuously more visual, it feeds more than our desire for something to simply be a container. Our packaging has to mean as much as the product inside of it. Whether it has an aesthetic or ecological meaning, we want our packaging to be a reflection of us. There is a reason why brands rely on them so much. Without the right packaging, people will walk right by you, or even worse, not like you.

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