creating better influencer content through experience
National, DTC eyewear brand needed a way better engage their influencers for higher posting compliance and better on-brand content.
Uncovered better, usable insights against a smaller panel of influencers (250), and focused 50% of the program on micro-influencers. Used a double-send technique to make the receipt of packages more fun and game-like.
Made an eco-friendly custom eyeglass case with recognizable EU designer and created an experiential delivery kit featuring makeup samples and tips for eyewear-as-beautiful-accessory vs necessity, and artisanal chocolate.
Sent micro-influencers photography gear + access to personal photography lesson to help grow their audience
41% higher posting compliance
27% pre-campaign purchase likelihood
194% lift in post-campaign purchase likelihood
90% trial intent
(among those who had not tried the product previously; respondents intended to try within the next 30 days)