creating better influencer content through experience

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case study

challenge

National, DTC eyewear brand needed a way better engage their influencers for higher posting compliance and better on-brand content.

solution

  • Uncovered better, usable insights against a smaller panel of influencers (250), and focused 50% of the program on micro-influencers. Used a double-send technique to make the receipt of packages more fun and game-like.

  • Made an eco-friendly custom eyeglass case with recognizable EU designer and created an experiential delivery kit featuring makeup samples and tips for eyewear-as-beautiful-accessory vs necessity, and artisanal chocolate.

  • Sent micro-influencers photography gear + access to personal photography lesson to help grow their audience

result

  • 41% higher posting compliance

  • 27% pre-campaign purchase likelihood

  • 194% lift in post-campaign purchase likelihood

  • 90% trial intent
    (among those who had not tried the product previously; respondents intended to try within the next 30 days)