This top beauty brand wanted to offer their most loyal customers something special and very limited edition to keep them engaged with the brand.
Design and deliver primary and secondary packaging that told the story of the brands over time in a way that invited the recipient into the future.
Give something unique and of true value to their most loyal consumers
Create PR buzz with limited edition miniature bottles and a box that doubled as a display case
$2.5M incremental revenue
98% sell through