creating one-of-a-kind collectibles for their most loyal customers

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case study


This top beauty brand wanted to offer their most loyal customers something special and very limited edition to keep them engaged with the brand.


  • Design and deliver primary and secondary packaging that told the story of the brands over time in a way that invited the recipient into the future.

  • Give something unique and of true value to their most loyal consumers

  • Create PR buzz with limited edition miniature bottles and a box that doubled as a display case


  • $2.5M incremental revenue

  • 98% sell through

Chris Woodruff