helping new brands stand out

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case study

challenge

This top beauty retailer wanted to help new brands launch in their stores plus stand out knowing that it is hard to break into their top 20 product list.

solution

  • Create a coveted, custom, special edition beauty box with new brands and super star brands in one kit telling a cohesive story

  • Launch in-store and online with social media and influencer content

  • Offer to VIP customers first

result

  • $1M incremental revenue

  • 95% sell through