ratings & trends as a reason to shop more often

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case study


This top beauty retailer needed to build awareness of trends in-store and online and spotlight their top-rated community favorites.


  • Build a program focused on Favorites and Trends that was repeatable and could create anticipation quarter over quarter.

  • Custom-designed kit with customizable components to allow for seasonality


  • $10M incremental revenue

  • 97% sell through in 2018

Chris Woodruff