As influencer marketing budgets increase along with the marketing and PR teams' expectations for results, Vivabox has discovered how to double the standard 4x ROI on marketing investment.
We are all familiar with the five senses — sight, sound, smell, taste, touch. Successful companies go beyond the five senses, creating customer experiences that include the Ten Senses of Influence. The expanded list includes Self-Worth, Time, Beauty, Humor, and Purpose. These 10 senses integrate together and help explain both the world within our customers and the world they are experiencing around them.
Consumers are craving time, self-worth, beauty, humor and purpose. Top retailers create intentional, thoughtful experiences that save time, contribute confidence, create feelings of beauty, enable laughter, and cause connections with a purpose.
This isn’t a ‘millennial’ insight. We are living in a volatile, digital world and our human reaction is to seek enhanced self-expression, optimism, and purpose. In a word, we’re seeking wonder!
Companies can inspire and engage consumers with enticing, exciting experiences of wonder and discovery. Doing so enables customers and influencers to communicate with authenticity, using their own voice and style to amplify your brand through word of mouth and on social media. The best way to accomplish this is by creating physical, memorable experiences worth talking about. Offer customers experiences of wonder, excitement and discovery and you will grow your brand along with ROI.