Lion Equity Partners Completes Acquisition of Vivabox USA from Sodexo
September 18, 2017 04:48 PM Eastern Daylight Time
DENVER--(BUSINESS WIRE)--Lion Equity Partners, through its affiliate Lion Equity Holdings II, LLC (“Lion Equity”), announced that on August 31st it acquired Vivabox USA (“Vivabox”) from Sodexo Pass USA, Inc., an affiliate of Sodexo Group, S.A. Vivabox is a leading provider of products and services to the sample and subscription box industry.
“Vivabox is a dynamic, growth-oriented company with a long-standing reputation for delivering high quality products and services to some of the world’s largest retailers”
Vivabox, headquartered in Gaithersburg, MD, provides specialized marketing services to retail businesses across a variety of consumer product categories. The Company’s primary focus is multi-branded “sample boxes” for retailers. Services include design and packaging management, complete box and bag content management, and logistics support through an international network of strategic partners. The Company’s core “Vivabox” product is a curated variety of product samples contained in a uniquely branded package. Samples within the package come from a crafted array of brands that fall under the same product category, with the goal of taking a complex category (e.g., perfume) and simplifying it for the consumer.
Vivabox Announces Rachael Shayne as new VP of Partnerships, Marketing, and Sales
Vivabox Solutions, an international leader in retail engagement, has announced Rachael Shayne as the new VP of Partnerships, Sales, and Marketing. Rachael is a Brand, Marketing, and Culture executive who helps companies drive innovation and growth.
As the VP, Partnerships for Vivabox, Rachael develops trial, loyalty, influencer, and subscription box programs for large retailers and brands. She has also served as the CEO for an early-stage technology startup, and the VP, Global Head of Marketing, Brand, and Culture at Zayo Group. Throughout her career, she has helped guide some of the world's leading brands, including Procter & Gamble, Nestlé, Alibaba.com, The North Face, Colorado Tourism and more.
Vivabox Announces Peter Allen as the new Coo
Vivabox Solutions, an international leader in retail engagement, has announced Peter Allen as the new Chief Operating Officer. A graduate of West Point Military Academy, Peter went on to receive his M.B.A. from UCLA Anderson School of Management. He has spent the last 12 years consulting and managing various high-value companies in the D.C. area, including his most recent stint as the Senior Vice President of Operations at Carey International, the global leader in chauffeured services and ground transportation logistics management.