lion equity partners completes acquisition of vivabox usa from sodexo

September 18, 2017 04:48 PM Eastern Daylight Time

DENVER--(BUSINESS WIRE)--Lion Equity Partners, through its affiliate Lion Equity Holdings II, LLC (“Lion Equity”), announced that on August 31st it acquired Vivabox USA (“Vivabox”) from Sodexo Pass USA, Inc., an affiliate of Sodexo Group, S.A. Vivabox is a leading provider of products and services to the sample and subscription box industry.

“Vivabox is a dynamic, growth-oriented company with a long-standing reputation for delivering high quality products and services to some of the world’s largest retailers”

Vivabox, headquartered in Gaithersburg, MD, provides specialized marketing services to retail businesses across a variety of consumer product categories. The Company’s primary focus is multi-branded “sample boxes” for retailers. Services include design and packaging management, complete box and bag content management, and logistics support through an international network of strategic partners. The Company’s core “Vivabox” product is a curated variety of product samples contained in a uniquely branded package. Samples within the package come from a crafted array of brands that fall under the same product category, with the goal of taking a complex category (e.g., perfume) and simplifying it for the consumer.

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Chris Woodruff