trial and loyalty

retail has changed. the roles of digital and physical shopping & buying are in flux.
the one constant is the power of a physical connection to your brand.

vivabox helps marketers and buyers recapture consumer
attention to accelerate retail demand by intercepting trial & loyalty journeys.
custom, experiential boxes get your brand into the right hands, lifestyles, and homes.

custom packaging & kits
sales, loyalty, education, pr, press, influencer, discovery & trial, promotional, employee education, sourcing, kitting, in-house graphic design, creative innovation, custom packaging 


the art of the kit

Vivabox designs, prototypes, produces, and delivers brand experiences in a box that generate trial, loyalty, engagement, and revenue. 

We partner with CMOs, Marketers, and Buyers to anchor brand experiences and create authentic engagement to accelerate retail demand.

Retailers and Brands are searching for relevancy and authentic connections. Vivabox enables them to create consumer experiences anchored to brand moments. These experiences generate trial, loyalty, engagement, and revenue.

recapture consumer attention
and loyalty

engage new customers,
re-engage lapsed ones 

Embed your brand into consumer habit by simplifying complex categories, de-risking trial, and creating limited edition purchase opportunities. Re-engage lapsed Consumers, engage new ones and increase basket size and purchase frequency.

70% of consumers who purchase a Vivabox return to the store and buy additional items. Box recipients are 3x more likely to post positively about you on social media than your average consumer.

In an increasingly competitive retail industry, Consumer loyalty programs have evolved beyond their perfunctory points-for-rewards or one-size-fits-all incentives, and are becoming more about engagement, emotional connection, and personalization, as well as key revenue drivers.

97% of influencers prefer to have the products shipped to them. Only 47% of them rate it as a “good” experience. Create a sensorial experience for influencers so they fall in love with your brand and deliver on the campaign.

Vivabox has 15 years of experience working with over 800 brands, making more than 6 million boxes for globally recognized clients in beauty, outdoor, grocery, adventure, travel, CPG and other categories.

Vivabox is a unique combination of creative, design, account management, production, and program management. We manage significant complexity on behalf of our clients, giving them worry-free program execution. Our clients include: Sephora, REI, P&G, L’oréal, Estée Lauder, Liverpool, Buy Buy Baby, Shoppers Drug Mart, Johnson & Johnson, Rite Aid, Lily’s Sweets, and more.


Name *



9211 Corporate Blvd Ste 110
Rockville MD 20850


Satellite offices:







turnkey & ready to go

Streamline Choices, CREATE TRIAL, GROW YOUR BRAND, Add Value, Loyalty, inspire influencer content


1 week

  • Partner and collaborate with CMOs, Marketers, Sales Teams, Retailers, Brands, and PR teams

  • Strategic Goals

  • Timing

  • Quantities

  • Budget

  • Full Program Management

  • Apply Relevant trends


2 weeks

  • In-house, full service creative team

  • Custom, semi-custom, domestic and overseas sourcing

  • Certified Project Managers

  • Design Box & Content

  • Sourcing

  • Prototyping

  • Photography


6-16 weeks

  • Managed Supply Chain

  • Manufacturing

  • Fulfillment

  • Distribution

  • Logistics

  • Analysis

  • Every detail matters

  • Flawless delivery


Desiree has 25 years of experience in international and domestic marketing, business development, and retail with leading corporations. As CEO of Vivabox, she oversees all sales, marketing, finance, accounting, and creative functions.

Prior to Vivabox, she held positions at Revlon, Hasbro, Wal-Mart, Kmart, Gander Mountain, Stokke and Tiny Love.


Pete has 25 years of experience in operations, marketing, and continuous improvement across a diverse set of industries with leading businesses.

As COO of Vivabox, he oversees operations, information technology, and legal functions. Prior to Vivabox, he held positions at Accenture, Ernst and Young, Neutrogena, Carey International and was a commissioned officer in the US Army.



Vince has over 25 years of experience in corporate financial management and capital markets, including roles leading finance, accounting, strategy and investor relations.

As the CFO of Vivabox, he oversees all Finance and Accounting functions. Prior to Vivabox, Vince held positions with, Nasdaq, and Ford Motor Company.


Strategic thinker and creative problem solver with global approach to business and growth. She guides our Account Management team for Enterprise Accounts delivering high-value, high-touch programs.

Prior to Vivabox, she held positions at Clarins and LVMH.


Brand, Marketing, and Culture executive who helps companies drive innovation and growth. She has a track record of leading in high-change environments from startup to corporate scale.

Prior to Vivabox, she served as the CEO for an early-stage technology startup, and the VP, Global Head of Marketing, Brand, and Culture at Zayo Group, and helped grow Procter & Gamble, Nestlé, Alibaba, The North Face, Colorado Tourism and more.

sept 2017

Lion Equity Partners Completes Acquisition of Vivabox USA from Sodexo

September 18, 2017 04:48 PM Eastern Daylight Time

DENVER--(BUSINESS WIRE)--Lion Equity Partners, through its affiliate Lion Equity Holdings II, LLC (“Lion Equity”), announced that on August 31st it acquired Vivabox USA (“Vivabox”) from Sodexo Pass USA, Inc., an affiliate of Sodexo Group, S.A. Vivabox is a leading provider of products and services to the sample and subscription box industry.

“Vivabox is a dynamic, growth-oriented company with a long-standing reputation for delivering high quality products and services to some of the world’s largest retailers”

Vivabox, headquartered in Gaithersburg, MD, provides specialized marketing services to retail businesses across a variety of consumer product categories. The Company’s primary focus is multi-branded “sample boxes” for retailers. Services include design and packaging management, complete box and bag content management, and logistics support through an international network of strategic partners. The Company’s core “Vivabox” product is a curated variety of product samples contained in a uniquely branded package. Samples within the package come from a crafted array of brands that fall under the same product category, with the goal of taking a complex category (e.g., perfume) and simplifying it for the consumer.

Full Release on BusinessWire

feb 2018

Vivabox Announces Rachael Shayne as new VP of Partnerships, Marketing, and Sales

Vivabox Solutions, an international leader in retail engagement, has announced Rachael Shayne as the new VP of Partnerships, Sales, and Marketing. Rachael is a Brand, Marketing, and Culture executive who helps companies drive innovation and growth.

As the VP, Partnerships for Vivabox, Rachael develops trial, loyalty, influencer, and subscription box programs for large retailers and brands. She has also served as the CEO for an early-stage technology startup, and the VP, Global Head of Marketing, Brand, and Culture at Zayo Group. Throughout her career, she has helped guide some of the world's leading brands, including Procter & Gamble, Nestlé,, The North Face, Colorado Tourism and more.

Full Release

june 2018

Vivabox Announces Peter Allen as the new Coo

Vivabox Solutions, an international leader in retail engagement, has announced Peter Allen as the new Chief Operating Officer. A graduate of West Point Military Academy, Peter went on to receive his M.B.A. from UCLA Anderson School of Management. He has spent the last 12 years consulting and managing various high-value companies in the D.C. area, including his most recent stint as the Senior Vice President of Operations at Carey International, the global leader in chauffeured services and ground transportation logistics management.

Full Release